In the News 

ICECDogs mentions in the news

Here are some recent news stories on our work: 

An article covering the launch of the Choose Health initiative published in The Brussels Times: https://www.brusselstimes.com/1804424/extreme-conformations-and-unethical-breeding-is-threatening-europes-cats-and-dogs. More information can also be found at the Royal Cain website: https://www.royalcanin.com/uk/choosehealth

Stop using dogs with extreme body shapes in advertising, warn vets, who say their 'fashionable looks' cause serious health issues

Bad news for Churchill and Vitality: Vets call for adverts featuring English Bulldogs, Pugs and Dachshunds to be BANNED amid fears the breeds have been have been cruelly overbred to look 'cute'

Discussion on extreme conformations in the Daily Mail in the UK

‘Bulging skulls and protruding eyes’: Ten features dog owners should avoid | Dogs | The Guardian 

Dr. Dan O'Neill speaks with The Guardian about our Position Statement on Reducing the Negative Impact of Extreme Conformation.

Meet Goldilocks, the breedless dog of the future: All breeds would merge into ONE within just five years without humans, expert claims - here's what it would look like | Daily Mail Online 

Dr. Dan O'Neill speaks with The Daily Mail about Reducing the Negative Impact of Extreme Conformation on the health and welfare of dogs.